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Chinese Laundry Becomes First Footwear Company to Protect Pr

作者:ihpa.net 发布时间:2017-08-28


  LAS VEGAS, July 30 /PRNewswire/ -- In a dramatic step forward for environmentally conscious consumers and manufacturers, BLOX(TM) today launched its high-performance, non-toxic fabric protection system by signing an agreement with leading footwear manufacturer, Chinese Laundry.

The agreement ensures that Chinese Laundry's new product lines, Wash and Little Laundry Wash, will hit shelves in spring of 2008 protected with the new BLOX(TM) fabric protection system. Wash and Little Laundry Wash, offer both women and children fashion-sport footwear in the brand's distinctive style. Marking an industry first, the lines also offer the unique benefits of the BLOX(TM) fabric protection system, promising to protect the shoes from a variety of stains and make the shoes look newer longer.

"Chinese Laundry strives to not only stay ahead of trends, but to create them. We're very excited to introduce our new Wash lines and be the first in the industry to integrate the BLOX(TM) fabric protection system," says Bob Goldman, CEO of Chinese Laundry. "Not only does it make our shoes more durable, it also allows us to be the first in the industry to implement a safer and greener option for customers."

An innovative technology unlike any other on the market, the BLOX(TM) fabric protection system offers consumers and manufacturers unparalleled stain-repelling performance without altering a fabric's intrinsic aesthetic qualities. The BLOX(TM) fabric protection system is an aqueous based textile protector that is PFOA and PFOS free, with non-toxic and non-hazardous production and application processes.

"Today's agreement with Chinese Laundry reinforces our shared vision and validates our belief that there is a market for an effective and safe fabric protector that keeps fabrics looking and feeling the way the manufacturer intended," asserts David Appel, co-founder of BLOX(TM). "Chinese Laundry is a first-mover in the design area, now they are leading the industry by implementing safe and responsible practices -- as today's agreement demonstrates. The unique look and feel of a distinctive brand like Chinese Laundry shouldn't be altered. The BLOX(TM) fabric protection system protects the brand, not just the fabric on the shoes."

About BLOX(TM)

Founded by executives from the laundry stain removal and the apparel industries, the BLOX(TM) fabric protection system provides unparalleled stain-repelling performance on a wide variety of fabrics. With custom application processes for each of its customers, the BLOX(TM) fabric protection system works as an invisible shield that doesn't alter a fabric's intrinsic aesthetic qualities. BLOX(TM) a highly effective, non-toxic and non-hazardous fabric protection system is ideal for fabrics in the apparel, performance footwear, sporting goods and home furnishings industries. For more information about BLOX(TM) fabric protection system, please visit

About Chinese Laundry

Chinese Laundry (formerly known as CELS Enterprises, Inc.) founded in 1971 by Robert and Carol Goldman, is a privately held women's footwear company with headquarters in Los Angeles, California. From its beginnings as a shoe manufacturer, Chinese Laundry has steadily expanded its influence in the fashion footwear industry. Consumer research and creative insight have led to the development of seven branded footwear divisions in the Chinese Laundry family including CL by Laundry, On Your Feet, Little Laundry, Chinese Laundry Wash, and Little Laundry Wash. In addition to footwear, Chinese Laundry denim, handbags, belts, sunglasses and hosiery products can be found in stores around the world.

Because of its remarkable ability to deliver on lifestyle and lead with trend, Chinese Laundry has attracted the attention of a growing number of stars and celebrities, including Courteney Cox, Kelly Clarkson, Kimberly Williams, Hilary Duff, Teri Hatcher, Tori Spelling, Rachel Bilson, Alicia Silverstone, Jennifer Love Hewitt, and Paris Hilton.

Source: BLOX(TM)
  

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